This article analyzes the tools and methods used in the analysis of emotions from text for the purpose of managing society. It illustrates the influence of emotions on the management of people, society and businesses processes. Their importance and the changes that occurs over time in the processes of managing society. The role that social networks plays in managing society and the methods they uses. We researched different websites and software, observed their mechanisms for data collection, its analysis and use for the purpose of managing society. In general, we analyze the most common methods, the factors that affects the choice of a particular method, their influence and based on our analy-sis, give recommendations for improving the process of analyzing emotions for the purpose of managing society.